Selling a home can be a stressful and time-consuming process. You want your home to stand out in the market and attract as many potential buyers as possible. The key to making a successful sale is to create a listing that is both appealing and informative.
Properties that catch the attention of potential buyers in the market are more likely to sell quickly. Just as marketing teams in the business industry prioritize content to capture their audience’s attention, realtors focus on the details of the property to close potential deals.
So just how do you make your home listing stand out to draw in potential buyers?
Follow these real estate listing tips from our real estate experts on how to make your online listing stand out.
Drop the Price on a Weekend
One of the best ways to market a real estate listing is to drop the price of your home on a weekend. This is when most people have the time to go house hunting and if they see a price drop, they are more likely to consider your home as a potential purchase.
We were surprised to learn that 18.5% of sellers drop the prices of their properties on Thursday. Monday and Wednesday were the next most popular.
Weekends are very unlikely to produce price changes, as agents are busy with house showings and open houses. Dropping the price of your property on a weekend will attract more attention to your listing and create a sense of urgency for potential buyers.
Wouldn't that be an easy way to make your listing stand out? Change the price on Friday or even Saturday morning. People who are searching for properties look often, and many get notified of any updates in the market. That means that you can stand out from the crowd and get more people to look just by delaying the price drop for a day or two.
Offer to Pay January Taxes
If you're selling your home toward the end of the year, one way to make your home listing stand out is by offering to pay January taxes. With the end of a year, and holiday expenses, giving buyers a little more breathing room might just do the trick. They might be planning to appeal the assessment, or even take out a mortgage after the closing, and a payment by you could make the whole transaction easier.
Offer a Bonus to Agents
Real estate agents play a significant role in the home selling process. One way to incentivize them to show your home to potential buyers is by offering a bonus. This bonus could be a percentage of the sale price, a flat fee, or a gift card to a local restaurant. By offering a bonus, you are showing agents that you value their efforts and are willing to reward them for their hard work.
Present Honest Details
It is important to present honest details about your home in the listing that can catch the attention of your audience. This includes providing accurate information about the size, layout, and condition of the property. If you misrepresent your home, you could potentially waste time and money by attracting buyers who are not interested in what you have to offer.
It is crucial to recognize that buyers are not naïve. In this era of the internet where obtaining information is just a few clicks away, nothing is more disappointing than discovering photos of an underwhelming property from a real estate agent.
Keep It Simple (and Clean)
Having a cluttered home can lead to feelings of anxiety and potential buyers don't want to experience these feelings while browsing through photos of your house.
Make sure your home is clean and clutter-free before taking photos. This will help potential buyers envision themselves living in the space.
To achieve this, remove personal photos, knickknacks, and clutter from your space. This will make the area appear more refined, appealing, and neat, enabling buyers to envision their belongings in your home.
Get 3D Videos and Floor Plans
Another way to make your home listing stand out is by providing 3D videos and floor plans. Adding a floor plan can increase the click through rate of buyers by 53%. This can help potential buyers visualize the layout and flow of your home. It can also give them a better sense of the space and help them determine if it meets their needs.
Utilizing a 3D floor plan can assist potential buyers in comprehending the entire project and provide a glimpse of the fully furnished property. This allows them to visualize the actual size of each room with furniture and accessories in place. For real estate agents, 3D floor plans are a valuable tool in helping their potential buyers better understand the appearance of a home.
Use Professional Photographers
When it comes to selling a property, high-quality photos are essential to attract potential buyers. Using professional photographers for real estate listings can make a significant difference in showcasing a property's best features. Professional photographers understand how to use lighting, angles, and composition to capture the property's essence and create a visually stunning representation.
With their expertise, they can bring out the beauty and uniqueness of each property, making it more appealing to potential buyers. Investing in professional photography can ultimately help to increase the chances of a quick sale and at a better price.
Know the Keywords
It's important to know the keywords that potential buyers are searching for and use them in your listing’s descriptions. It's essential to identify the phrases people use while searching for new homes, and online keyword tools can help you understand these terminologies. By preparing your listing with the most useful information and adding relevant keywords, you can bring more visitors to your page.
Hire a Real Estate Agent
One of the best ways to make your home listing stand out is by hiring a real estate agent. Whether your selling in the spring, summer, fall, or winter, they know better than anyone how to market a listing!
A good real estate agent can help you navigate the home selling process, provide valuable advice, and market your home to potential buyers. They can also help you set a fair price for your home, negotiate with buyers, and handle the paperwork involved in the sale.
Property marketing plays a crucial role in the real estate industry by effectively promoting and showcasing properties to potential buyers or tenants. It involves utilizing various marketing strategies and channels to generate interest, attract qualified leads, and facilitate successful transactions. Property marketers employ a range of techniques, including high-quality visual content such as professional photography, virtual tours, and videos, to present properties in an appealing and informative manner.
They leverage online platforms and real estate portals to create detailed property listings, ensuring accurate information and
- Clear pricing
- Social media marketing
- Search engine optimization
- Email marketing
These are utilized to reach a wider audience, nurture leads, and maintain engagement. Additionally, offline marketing strategies such as print media and hosting open houses contribute to the overall marketing efforts. With a comprehensive and targeted approach, property marketing aims to create visibility, build trust, and ultimately connect the right buyers or tenants with their desired properties.
Selling your home can be a complex process, but with the right strategies and tools, you can make your listing stand out. It's important to never forget the basics--like staging your property and pricing it correctly. Assuming that you've covered those bases, use the tips we provide and finish your transaction a little sooner.