Last Updated: June 26, 2023

9 Summer Real Estate Marketing Ideas: Making the Most of the Season

Written By: Pearce RealEstate
summer real estate tips

As summer heats up, home sellers in eastern Connecticut have a unique opportunity to capitalize on the increased demand for properties. Traditionally, summer is a time when the weather is too hot for anything to happen.

That isn't true this year for real estate, and the dog days of summer can work to a buyer's advantage. This means it is essential to take advantage of the many opportunities on this market. Implementing effective marketing strategies and creating captivating advertisements are key to attracting potential buyers.

Table of Contents:

Is Summer a Good Time to Sell a House?

The summer season brings a surge of homebuyers actively searching for properties. Understanding the seasonal trends and market dynamics is essential for successfully n

However, it's important to be aware of the increased competition among sellers. This requires strategic marketing efforts to make sure your property stands out.

Utilize these 9 Summer Real Estate Tips

  1. Look at Homes When Everyone Else is on Vacation

One advantage of house hunting during the summer is that many potential buyers may be away on vacation. This will result in less competition, giving you a better chance of securing your desired property.

  1. Emphasize the Outdoor Living Space

When it comes to selling a home during the summer, highlighting the outdoor living space can make a significant impact. As summer is a relatively short season in Connecticut, potential buyers prioritize spending time outside, enjoying the pleasant weather.

Buyers value a well-designed outdoor living area. Focusing on this can leave a lasting impression. One effective staging tip is to help buyers envision themselves relaxing and enjoying the outdoor space.

If your home boasts an outdoor BBQ or a spacious concrete patio, ensure that it is showcased in its best light. Show buyers how your home's outdoor living space is ideal for extravagating this competitive landscape. Buyers are drawn to the idea of moving into their new home before the start of a new school year. They also like taking advantage of the nice weather for house hunting. This will increase interest and potential offers.

  1. Maintain a Cool Home

Keeping the interior cool is an important factor when selling a home during the summer. This is especially true when potential buyers are viewing the property. Even if your home doesn't have central air conditioning, there are alternative methods to ensure a comfortable indoor temperature.

Consider installing window air conditioners in key rooms. Other options include utilizing ceiling fans, keeping lights off and blinds drawn, and strategically placing floor fans throughout the home. These measures can help create a pleasant and cool ambiance during showings.

For homes with central air conditioning, it's vital to ensure the system is functioning efficiently. Schedule a professional HVAC technician to service the unit before showings to guarantee optimal performance. As an essential component, it's crucial for buyers to see that it's in good working order during the home inspection.

  1. Use the Slow Season to Speed Up the Mortgage Process

During the summer, some organizations experience a slowdown due to overlapping time off, which can affect the timeline for mortgage approvals. To expedite the process, be proactive in following up with lenders and other parties involved. Stay in regular communication to ensure the necessary steps are being taken and deadlines are being met.

  1. Book Inspectors, Contractors, and Others with Relative Ease

Summer offers a great opportunity to book inspectors, contractors, and other professionals for home inspections, repairs, and renovations. While they may still be busy, they typically experience a slightly less frenetic schedule compared to peak months like June. Take advantage of this availability and schedule appointments in a timely manner to keep the process moving smoothly.

  1. Take Advantage of Late Sunsets for Convenient Appointments

With longer daylight hours during the summer, take advantage of the late sunsets to schedule appointments. Aim for times after work or at times that accommodate the schedules of both buyers and sellers. This flexibility can allow for more convenient and efficient home viewings, inspections, and meetings.

  1. Optimize Summer Fridays and Long Weekends for Packing and Moving

Being near the beach in eastern Connecticut, summer often brings opportunities for extended weekends, such as summer Fridays and holidays. Create a schedule for packing and moving that takes advantage of these additional days off. By strategically planning your move during these periods, you can make the most of the extra time. All while avoiding the risk of frittering away valuable hours.

  1. Put Shorter Timeframes on Contracts for Prompt Action

To prevent delays and ensure a timely transaction, consider setting shorter timeframes for contract deadlines. This encourages all parties involved to act promptly, reducing the risk of signatures being delayed or other offers emerging. Keep communication channels open and establish clear expectations to maintain momentum throughout the process.

  1. Think About Fall: Getting Settled Before the Weather Turns Cold

While summer is in full swing, it's essential to think ahead and consider the upcoming fall season. By completing your home purchase during the summer months, you can settle into your new home before the weather turns cold. This allows for a smoother transition and ensures you'll be comfortable in your new space when the temperatures drop.

Effective Summer Real Estate Marketing Ideas

To make your property stand out in the competitive summer market, consider implementing the following summer real estate marketing ideas:

Boosting curb appeal

First impressions matter, and enhancing the exterior appearance of your property can significantly impact potential buyers. Invest in well-maintained la

ndscaping, add colorful flowers, and create an inviting entryway to make your property visually appealing and welcoming.

Utilizing social media and online platforms

Harness the power of social media to reach a wider audience. Establish a strong presence on platforms such as Facebook, Instagram, and YouTube. Leverage captivating visuals, virtual tours, and interactive content to engage potential buyers and showcase the unique features of your property.

Hosting open houses and community events

Summer is an ideal time to organize open houses and community events. Take advantage of the longer days and pleasant weather to create a memorable experience for potential buyers. Incorporate summer-themed decorations, provide refreshments, and engage with visitors to make them feel at home.

Summer real estate tipsIf you're visiting an open house, view our open house checklist for buyers.

Crafting Compelling Summer Real Estate Ads

To capture the attention of potential buyers, it's essential to create compelling advertisements that highlight the unique features of your property:

Writing compelling property descriptions:

Craft engaging property descriptions that highlight the summer-related features and benefits. If you're selling in New Haven, you can boast about all that comes with being located near Yale. If you're in a coastal town such as Milford or Gilford, brag about the perks of being by the water. You should also emphasize natural lighting, outdoor living spaces, and any unique amenities that are particularly desirable during the warm season.

Capturing attention with high-quality visuals

Invest in professional photography and virtual staging to showcase your property in the best light. Highlight the vibrant colors and inviting atmosphere of your home in the summer setting to captivate potential buyers.

Utilizing persuasive language and effective calls to action

Employ persuasive language in your real estate ads to evoke emotions and create a sense of urgency. Include strong calls to action that encourage potential buyers to take the next step, such as scheduling a showing or making an offer.

Leverage sources and Networks

To expand your reach and increase exposure, consider leveraging local resources and networks.

Collaborating with local businesses

Forge partnerships with local businesses, such as home improvement stores, furniture shops, or interior designers. Co-marketing initiatives can enhance exposure and attract potential buyers through shared promotions and referrals.

Engaging with real estate professionals

Seek the expertise of experienced real estate agents who have the experience to be well-versed in the summer market. They can provide valuable insights, help you navigate the competitive landscape, and leverage their networks to connect with potential buyers.

Get Expert Help this Summer!

As the summer real estate market is heating up, it is important to have effective marketing strategies in place. Embrace the summer season as a prime opportunity to showcase your home's unique features and attract motivated buyers.

By following the tips provided and consulting a real estate expert, you will be equipped to make a strong offer and navigate the complex process with confidence. Should you need further assistance, don't hesitate to reach out to one of our real estate experts for support!

Home Buying

Pearce Real Estate is a full-service real estate company for Greater New Haven and Middlesex counties.  Check out the many real estate buying services that we provide, both in-house, as well as through our partners and affiliates.

Home Selling

Pearce Real Estate is a full-service real estate company for Greater New Haven and Middlesex counties.  Check out the many real estate selling services that we provide, both in-house, as well as through our partners and affiliates.

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